Search Engine Optimization

Google alone has over four billion searches a day. With that amount of volume, it’s easy to understand the value of your business appearing near the top of the search listings. No matter how innovative your website is, it will not do your organization any good if it is never found. Search Engine Optimization is the process of optimizing your website so that it gets in front of your target visitor. At LightSky we take a proven approach towards optimizing your website.

Our process revolves around five major approaches:

  • Current Site Evaluation - We'll start by analyzing your websites content and determine how it is doing on its own. We'll identify obstacles to SEO and develop an action plan that will guide us through the rest of the process.
  • Keyword Identification - The start of any good search engine optimization strategy is to identify a list of keywords that you wish to target for SEO. We will collaborate with you to generate a list of keywords that represent your business and SEO goals. If you are new to the SEO game you may have trouble grabbing that #1 ranking for your favorite keyword. We will help you determine which keywords you can rank for and teach you how to use what you know about your customers buying process to focus our SEO keyword strategy.
  • On Site Optimization - In this process, we will analyze and adjust your site until it is structured to maximize SEO compatibility. This analysis will include page structure, URL structure, keyword density, and a variety of other factors.
  • Off Site Optimization - This is the point in the process where we will address Social Media Marketing, Paid-Per Click Campaigns and other strategies for driving traffic to your site from other sources.
  • Training - The fourth aspect of our optimization strategy is to provide you with a training session. During this session we will teach you how to write your content so that it is SEO compatible and provide you with the information you need to make smart SEO decisions into the future.
  • Reporting - An important part of SEO is monitoring your progress and tracking your results. We use the same variety of automated tools used in the current site evaluation step combined with manual cross checking to ensure you are seeing progress in your target areas.

Are you looking to have SEO work done on your website? Maybe your not sure if SEO is a worthwhile investment? Contact LightSky for a seo consultation and we'll develop a plan that will work best for your business.