Pay Per Click (PPC), otherwise known as Cost Per Click (CPC) is a common form of advertising that you find around the internet. It works by charging the owner the advertising campaign for every click on that ad. There is also another common method for internet advertising known as Cost Per Impressions (CPI). With CPI ads, you pay for a set number of impressions regardless of the amount of clicks you may or may not receive. Both advertising models have their strengths and weaknesses and we have a team of staff who would be able to help you find the right fit for your business.
Why Should I Use Internet Advertising?
Think about the purpose of advertising. The purpose is to persuade visitors (ideally your target visitors) to perform an action. Typically this is to fill out a form or complete an action on your website. Traditional advertising, such as billboard or magazine, works off of impressions and hopes that your target visitor happens to see your ad at the right stage of the buying cycle. The greatest benefit of using the internet as an advertising medium is that you to target your ideal customer at various stages of the buy cycle. This encourages you to create very specific ads geared at a very specific persona which equates to higher click through and conversion rates.
What does it take to be successful in internet advertising?
Internet advertising requires that you focus on two key areas. The first is the actual ads themselves. You want to make sure that your ad copy and keyword data is relevant to the user who may come across those ads. Because of this it is important that you have a firm understanding of who your target audience is and what they are looking for during each phase of the buying cycle.
The second area of focus is the landing pages, and we would argue that this is likely the most important. Once a user clicks on your ad, they have to go somewhere, and that somewhere is called a landing page. The landing page has one purpose, and that is to convert. The landing page should be specific and relevant to the ad that the user clicked on and have a clean design that encourages them to perform whatever task you are asking of them.
How can LightSky help me?
LightSky can help your business succeed in internet advertising by doing a few things. The first one is helping you define the intent of your target customers. Secondly, we will work with you to help identify keywords that clearly articulate that intent, with the lowest competition and cost in mind. Third, we will help you create ads that are designed to generate clicks and qualify leads. Finally, we will help you build landing pages that are going to help those clicks convert into paying customers.
How do I get started?
Whether you are looking for someone to train you to do internet advertising or you are looking for a firm to do the heavy lifting, shoot us a message and we’d be happy to discuss your needs and provide you with a quote.