Some needs of nonprofit organizations may differ from for-profit businesses, but the benefits for each from properly managing an online presence and digital branding are very much alike. In fact, the same web services tools that businesses use to save them operating expenses, reduce operational time, and reach a broad audience can be hugely beneficial to a nonprofit. Reaching a broad audience is perhaps the most important to a nonprofit, as generating and maintaining a broad base of support is directly connected to most nonprofits’ missions and long term stability.
Why connect to your audience online though when you have newsletters and public meetings already? Newsletters are great, but the fact is that they only connect with people who already know about you, and they don’t help you find new faces.
The web not only helps you find new faces but helps new faces find you. Using social media allows your supporters to easily grow your community for you, too.
What should your nonprofit be getting from its web presence?
- Your nonprofit website should project a professional image that is just as polished as someone would see walking through your door and talking with your receptionist.
- Do you want to generate leads for volunteers, collect donations, educate about your cause, or just provide a place for people to get in contact with you? A proper website should allow generate specific goals and ways to achieve them while also providing feedback through tracking and analytics.
- Third, you should have a web presence that is adaptable. This doesn’t always mean that you have to invest money on technological changes, but you should be willing to adapt and capitalize on new ways to communicate with your audience.
The web provides a unique advantage for nonprofit organizations by extending their reach well beyond the local community and current supporters. Engaging the online community is vital to the success of any business, but may make the difference between maintaining the status quo or actually growing a nonprofit.