Social Media- The Next SEO Frontier (Part Three)

Continuing our discussion about how social media has an impact on evolving SEO practices, let’s move on from Facebook to the world of Twitter.

Sure, the posts are short. It’s easy to underestimate the power of Twitter. Becoming a Twitter power user just may be what it takes to drive traffic to your website. The brand American Apparel tweets pictures that their customers post wearing their products. No better way to draw an audience than by having your current customers show off the fact that their photo is on a brand's website. 

Using Twitter Right

How do you use Twitter right to get the biggest benefit for your website?  The whole idea is for people to retweet and share your content rather than your competitors’. First, you need to focus on gaining a Twitter following and becoming popular. You will reap the greatest benefit from Twitter if your posts are getting retweeted and you are gaining new followers. Sometimes this just involves being active on Twitter, but most of all it involves engaging people who already do business with you through Twitter.  One way to generate retweets and increase your following is to do a contest or giveaway for those who retweet. Just remember to keep it simple. Twitter works best when interaction is easy. 

Companies like Chevrolet have a cult-like following because they regularly interact with their customers.  Commenting on pictures and text tweets regarding their products is the heart of  their social media strategy. In using Twitter this way, they generate a viral-like momentum-- and you can, too.  Brand recognition for some of us isn’t as easy as it is with companies like Chevrolet but regularly interacting with customers on Twitter can help grow that recognition.

SEO Value

While it is true that links on Twitter don’t increase your credibility from a link building standpoint, all in all, Twitter is a search engine of sorts. There is huge SEO value in having your content shared.

Twitter a Search Engine?

Think of Twitter as a repository of current thoughts.  Hashtag searches through Twitter are incredibly good at providing relevant and current thoughts on a subject.  Just having your content available in this database provides value.  But, you do have to make sure that you are using those hashtags correctly to get the best results.

Links?

Just because your links on Twitter don’t carry traditional link building value doesn’t mean that they won’t end up on search engines. Google and the  other major search engines regularly crawl Twitter feeds. There is no question of that.  With the popularity of many Twitter feeds, it’s highly plausible that they get crawled more often than other pages. Google continues to say that having quality content is the key to good search engine results.  What better way to prove your content is relevant than to have it shared on one of the most popular sites on the Internet?