Search Engine Optimization is the holy grail of your companies web presence, but lets face it is as much of an art as it is a science. Sure you can use heading tags, keyword our content, and structure our pages so that Google and Bing can easily read what we post, but isn’t the whole point of content to be consumed by a human, not a bot? This has been my whole struggle with SEO and applying it to our clients, I can’t in my right mind actually tell someone to write something for a bot to search for after helping them develop this incredible web presence for their brand. The content of your site needs to be written by a human, and written to be consumed by a human, and if it isn’t then we are doing something wrong.
Google and the other search engines want this human content, and they have been fighting to find a way to rank sites based on quality content that is consumed by humans, and not on the number of keywords you can stuff and links you can build. This is great for you trying to make the most of your brands internet presence, because it means that once we reach this point search engines will reward you for doing what you are supposed to be doing, engaging your audience and customers. What better way to do that than through social media?
One of the first things that your business should look at is what types of customers you are trying to engage. Depending on the type of business that you have, different social media sites might offer more benefits than others. For example if you want to engage a local audience about what is happening in your store and why they should come visit you Pinterest might not be the best choice as your primary social media platform. Actually Twitter might not be the best either. In this case a platform like Facebook or Google + provide you the most benefit for your type of audience.
While Twitter might work best for that broad audience, and Facebook might be an excellent tool for targeting local audiences, used together and even in conjunction with other social media sites, your digital branding and marketing can be taken to the next level.
Join LightSky in this five part series looking at how to leverage your social media presence to not only increase your SEO, but to also convert more quality traffic on your site.