Our Developers and Sales Team struggle with our bottom line pricing. There are thousands of businesses that simply don’t have the resources to spend $10,000 on a website. Our Account Managers talk to these people everyday. We want to help these businesses develop their presence on the internet, but we also want them to have quality websites that serve them well. It’s not always easy to do that on a very tight budget.
Design and development of websites takes time and money. The cheapest solutions, like the cookie cutter websites advertised on TV, just don’t cut it in today’s competitive world. Websites need to project a professional appearance. Functionality and SEO aren’t options with the cookie cutter sites. That leaves us with either a templated design or a custom website design.
- Unique image exclusive to your business and brand.
- Functionality is built to do exactly what you need. Also allow for easier addition of functionality down the road.
- Coded for optimal SEO and ease of administration.
Templated designs can potentially offer cost savings of $4,000-$6,000 because they use pre-built functionality and visual designs. Although a templated design might save money off the top, is it actually cost effective? The short answer is no.
- Ease of use-- the template is going to have some areas where changes will require so much time/code changes that it will negate the cost savings.
- May not be able to easily change a particular functionality, or may not be able to automate a function that is easily automated in a custom design.
- Not coded for SEO-- difficult if not impossible from a cost-effectiveness standpoint.
- Can be used by multiple users-- so your competition may have a website that looks just like yours. Even if you purchase exclusive rights, anyone who has previously purchased that template can and will still use it.
These are all some of the areas that make custom sites a much better option long term. Templated sites aren’t a great alternative, but they are a better than a cookie-cutter site.
When it comes to investing in your website, think about how it sits from a long term perspective. Make sure that you weigh the benefits over the costs at all levels. Don’t be afraid to ask questions about how cost saving measures in the short-run impact the overall value of your site, it’s longevity, and effectiveness.